What Can You Do with a Marketing Degree?

Marketing has become more important than ever in the business world. With the proliferation in internet usage, mobile web technology, and social media, companies have never had as many ways to connect with consumers as they do now.

Yet marketing continues to evolve at a rapid pace. In today’s tech-dependent society, the next big innovation is just around the corner. As a result, businesses need to hire the right marketing people not only to deal with their current promotional channels but also to build for the future.

This is why a marketing degree is especially beneficial if you want to delve into this industry. The education provided allows you to learn about everything, from sales to product placement. You also learn about the latest developments and innovation, how data can be utilized for promotional campaigns, and so much more. Most importantly, a business is much more likely to hire you for a marketing position if you have an applicable degree.

Should I earn a marketing major?

If you boast excellent communication skills and have a creative flair, you’ll thrive as a marketer. The good news is that most positions in advertising, sales, and public relations require only a bachelor’s marketing degree for entry-level positions. With that said, there’s a greater chance of landing leadership positions by earning an advanced degree, combined with relevant work experience.

A marketing degree isn’t only an opportunity to become an expert on the subject. It’s also a chance to grow and develop a range of professional skills, the type that are applicable across all professions. These include:

• Public speaking
• Problem-solving
• Writing
• Interpersonal organization
• Analytical thinking

What is the current outlook for a marketing career?

As established, there’s a strong demand for marketing professionals across many different industries. Businesses, both big and small, are fighting for precious online real estate. They’re also searching for innovation, the type that can cause their company to go viral in a positive light.

Due to this, it shouldn’t come as a surprise that the U.S. Bureau of Labor Statistics is anticipating a healthy growth in marketing-related positions. Between 2019 and 2029, they anticipate job outlook for advertising, promotions, and marketing managers to improve by 6% – a figure that is above the national average for all occupations.

As for what type of marketing salary you can expect to earn, this obviously differs depending on your job role. Below is a quick look at a number of marketing-related positions and the average annual wage that is attached to them:

• Search engine optimization (SEO) specialist: $45,993
• Marketing specialist: $51,255
• Marketing manager: $65,739
• Senior marketing manager: $99,401

As these figures help demonstrate, entry-level jobs with a marketing degree often sit above the national average income of $35,977. It also shows that, for those willing to stick within marketing on a long-term basis, career progression comes with sizeable financial rewards.

What can I do with a marketing degree?

If you earn a bachelor’s degree in marketing, this arms you with a range of skills ready for employment – including communication, market research, product design, and digital marketing.

Depending on the program, a bachelor’s in marketing tends to present the opportunity to specialize in a particular field of marketing. For example, a degree in internet marketing educates you on topics such as web analytics and reporting, SEO, and email marketing.

In general, a bachelor’s can result in everything from creative marketing roles to management positions. Below are a few examples of different marketing careers:

Marketing manager

A marketing manager is responsible for overseeing a business’s marketing campaign from start to finish. They will typically devise a strategy for the campaign, to begin with, and then enlist specialists – either internally, externally, or both – to execute each element of the strategy.

Marketing managers require various specialist abilities, including leadership qualities, market research skills, the ability to think on their feet, and being organized.

Digital marketing manager

The main task for a digital marketing manager is to create and execute a business’s online marketing campaign. This revolves around the use of digital media such as social media and written content. The aim is to increase product visibility, enhance customer loyalty, and ultimately boost sales figures.

SEO specialist

An SEO specialist is focused on all things search engine optimization. This first begins by performing keyword research to find relevant search terms that will increase their business’s online visibility. These keywords then need to be implemented effectively throughout the company website and via external sources. This is often done through website pages and blog posts.

Regional sales manager

A regional sales manager is responsible for overseeing an entire district, ensuring the sales professionals below them – such as local sales managers – are achieving their sales goals. To be successful, a regional manager must possess a strong understanding of marketing and sales in general. They also need to be comfortable and confident in making decisions based on data and also be capable of managing business finances.

Account manager

An account manager oversees the relationship their company has with customers and clients. To perform the role well, it’s necessary for account managers to possess excellent communication skills. A strong background in marketing, business, and sales is often necessary. Responsibilities for managers can include training junior staff, developing local-level sales and marketing strategies, and staying up-to-date on industry developments and trends.

Earning your marketing degree

Once you’ve settled on marketing as your degree subject, you have to pick the right college for your needs.

You might already have a college in mind. However, ensure you research all prospective options thoroughly. You don’t want to just focus on the educational credentials of a college, either. It’s important to analyze the overall quality of campus life.

This is where CampusReel can play a major role in your college choice. With a library of more than 15,000 videos readily available to watch, you can truly gain an authentic perspective of campus life. The reason: all videos are produced by students, who focus on the details that matter to them – and ultimately you.

Are you ready to start learning all you need to know about your college of choice? Start watching hours of footage today by registering for a free CampusReel account.